Because you can’t live a natural life without nature!
Caring for the environment has been something we have focused on since 1970. Our very first product was Clearlake Laundry Detergent–the nation’s first liquid, non-phosphate laundry detergent. Since then we have continued to find ways to minimize our impact through our manufacturing practices, our packaging choices and the organizations we partner with.
We publish our sustainability progress and goals in our annual Goodness Report. Let us know what you think, and ways we can continue to improve our commitment to caring for the planet.
Learn More About Our Recyclable Tube
Over 1 billion toothpaste tubes are thrown away into landfills each year in the U.S. – so we're proud to debut this first-of-its-kind recyclable toothpaste tube. In fact, this is the first toothpaste tube recognized by the Association of Plastic Recyclers for its breakthrough technology.
This is just the beginning of how we're helping to change the system of recycling tubes and give them a second life by turning them into something new. Our goal is to help facilities and brands alike understand the conservation possibilities of recyclable tubes.
To that end, we're continuing to partner with The Recycling Partnership and working to help local recycling facilities understand they can accept our tubes. And we look forward to sharing our technology with other makers of plastic tubes for all kinds of products in order to make an even bigger impact on the future of our planet.
While we're proud of our recyclable toothpaste tube, not all toothpaste tubes are recyclable just yet and unfortunately many other types of personal care packaging aren't accepted through curbside recycling. Through our partnership with TerraCycle, you can send in your hard-to-recycle personal care packaging waste so it can be made into new and useful objects. Our Natural Care Brigades accept mouthwash bottles and caps, deodorant containers and caps, toothpaste tubes and caps, soap packaging, floss containers, and toothbrushes from any brand!