Our Mission

Since 1970, our mission has been to help others live a more natural life.

We believe in living for today—and tomorrow! Because our decisions have a lasting impact, we make them thoughtfully. Since 1970, our mission has been to help people live a more natural life. Here are just some of the ways we translate our mission into positive actions.

  • We're proud to be recognized as a Certified B Corporation that meets the highest verified standards of social and environmental performance, transparency and accountability.
  • We're guided by our Stewardship Model and over 45 years of expertise. Our passion is finding and combining naturally sourced and naturally derived ingredients to create personal care products that really work. And our products come with a product guarantee because your satisfaction is important to us. 
  • We're transparent about the ingredients we use. We explain where they come from, what they do, and how they are made, so that you can make the right choice for your family and yourself.
  • We share our profits and time. Tom's of Maine donates 10% of profits to nonprofit organizations working to support health, education, and nature. And we encourage our employees to use 5% of their paid time to volunteer for their favorite causes.
  • We strive to implement and follow sustainable business practices. This is the only planet we call home, so we work to protect it for future generations—and we make it easy for you to get involved! Through a variety of different programs, you can join us in making a difference.

Although our core values have remained the same, we've evolved our mission statement over the years. You can read some of our earlier statements here.