OUR MISSION
DO GOOD. FOR REAL.
We are on a mission, the same mission since day one our company was founded with - to make products that are good for you and good for the planet! Our commitment to the planet, people, and health all intersect with our mission to create a healthy future for all people. And it shows up in everything we do - being a Certified B Corp, measuring our impact and setting sustainability goals, creating an inclusive environment for our employees, engaging with our communities and perfecting our ingredients. We are real people who care, working to make positive change by doing good. We call this “doing good, for real” and you’ll see our focus in our products, our policies, and our partnerships.
Our Products
You’re going to love our products. We’ve got more than 50 years experience combining scientific know-how, naturally derived ingredients, and a bit of ingenuity to make products that are good for you and the planet. We are so confident that you’ll like our products that we back them all with a satisfaction guarantee.
Our Policies
You want standards to make the right choices for yourself and your family. And we’ve got standards. Our rigorous Stewardship Model sets forth our definition of natural and sets the bar high in selecting ingredients and packaging. And we share detailed information about every ingredient we use - where they come from, what they do, and how they are made.
Our Partnerships for the Planet
As a Certified B corporation we are the future of good business. This certification holds us to the highest social and environmental standards, and we are always looking for ways to promote human and environmental health. Our goals are ambitious: reducing our greenhouse gas emissions, conserving water, sending less waste to landfill, and improving the sustainability of our packaging. We were proud to launch the first-of-its-kind recyclable toothpaste tube. And we partner with others - like TerraCycle - to push for the biggest environmental impacts we can.
Our Partnerships for People
We donate 10% of our profits in the form of funding and product donations to nonprofit organizations that work in the areas of climate change and the environment, health and well-being, and disaster relief. We believe the nonprofits we partner with are experts in their fields, and in a position to make real, positive change in their communities. You can read some of the stories from communities across the U.S. here .
And you
The world’s problems might be pretty big, but we are awed by the power of people when they come together. You inspire us. So let us know what you think! We are on Facebook, Instagram and Twitter, or you can find other ways to contact us here .
