Our Naturally High Standards

Our company was started because Tom’s and Kate Chappell believed it was possible to make great personal care products without using artificial ingredients, and believed companies should try to do good things for communities and the planet. These are beliefs we are proud to continue today, and that set our high standards for so many of the things we do.  We strive to be transparent about the naturally sourced and derived ingredients that we use, so you’ll know what’s in the products that you use.

Our Stewardship Model

The ingredients and materials we select are core to our mission . That's why our Stewardship Model guides all decisions made regarding the formulas we create, and the packaging we choose. Our high standards go beyond natural, and consider safety and effectiveness. It takes a lot of time, effort and care to do things this way, but we think it’s the right thing to do for people and the planet. 

Our Goal: Doing Right By The Planet

The Importance of Sustainability

Tom’s works hard to ensure that everything from our ingredients to our packaging are thoughtfully sourced, derived, and developed with environmental and social considerations in mind.

Certified B Corp

Tom’s of Maine is a certified B Corp.  This means we’re one of over 1,400 (and growing!) B Corp companies in the US dedicated to balancing business growth with doing good for our communities. 


We’re endorsed by international nonprofit B Lab as meeting its high standards of social and environmental performance, accountability, and transparency. And it’s not just a one and done type of thing, it’s a continuous effort. Every three years, we’re audited by B Lab to make sure we are still living up to what we stand for and deliver on a strict set of criteria. That certification is a badge we’re proud to wear.

How We Care for the Planet

What do we call naturally sourced and derived ingredients, B Corp certification, and sustainable packaging? A pretty good start, but we’re doing more to do good. We have goals for reducing our emissions and waste, and for improving the sustainability of our packaging.  And we have made good progress with tangible projects. Like supporting community solar projects in Maine, to help our community access renewable energy. Or making our Sanford facility zero waste, with our Kennebunk facility coming next. Or partnering with plastic reclamation projects that are working to reduce the prevalence of plastic in the environment. 

Is our packaging sustainable?

We are working to reduce waste with recycled content and recyclable packaging. And you better believe we're keeping it BPA-free.

Giving back

Giving 10%

We believe that business can be a powerful force for doing good, and we put our money where our mouth is!  We give back  10% of our annual profits to support charities that promote health, education, and the environment.  Through our past Get Into Nature program, which ran from 2021 - 2024, we helped over 50,000 students get out into nature, sponsored 60 teachers in environmental programs, and supported charitable organizations that help people explore the outdoors from Maine to California. With over $17M given just since 2010, it adds up to a whole lot of good.

Doing our part

Our employees are encouraged to use 5% of their paid time volunteering for causes they’re passionate about. That’s up to 12 days per year! They have helped at animal shelters and schools, by repairing trails and removing invasive species, doing beach cleanups and by coaching kids teams. It’s just another way that we like to keep our community strong and we think it makes Tom’s of Maine a better place to work.