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Why Use Natural Toothpaste?

 

If you’re thinking about making the switch to natural toothpaste, you probably have some questions like: What is natural toothpaste? Is natural toothpaste a good choice for my family?

Tom’s of Maine Natural Toothpaste is best explained by what it’s not, namely artificial. We combine the best naturally sourced and naturally derived ingredients — never artificial flavors, colors or preservatives — to give you a variety of products that safely and effectively clean teeth.

With oral care products for both kids and adults, Tom’s of Maine offers toothpaste products that help protect against cavities, whiten teeth and strengthen enamel, as well as SLS- and fluoride-free toothpastes.

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Natural Ingredients

Tom’s of Maine natural toothpaste products are made from ingredients sourced and derived from nature. Best of all, Tom’s of Maine toothpaste contains no artificial flavors, colors or preservatives and it’s never tested on animals. Learn more about our stewardship model and our commitment to natural ingredients.

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Gentle on the Environment

We believe you should be able to gently clean your teeth with toothpaste that’s also gentle on the environment. This means striving for zero waste every day with a toothpaste that can be composted from our production process. In addition to supporting sustainable growing and harvesting practices, we strive to reduce packaging waste and use recycled and renewable materials. We think clean teeth and a clean planet go hand in hand.

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Responsibility Matters

You can feel confident that Tom’s of Maine toothpaste delivers the quality your family deserves. We’ve conducted sufficient research to show safety and efficacy of our products, and you can expect honesty in all claims for ingredients and packaging. But we don’t stop there. We also ensure all ingredients and materials are sourced from suppliers that respect human and labor rights.


Explore Our Natural Toothpaste

    • Charcoal
    • Adult
    • Fluoride
    • SLS-Free
    • Toothpaste
    • Peppermint
    Toothpaste

    Peppermint

    Activated Charcoal Toothpaste
    Learn the ingredients in Tom's of Maine Activated Charcoal Toothpaste in Peppermint. Read reviews of our toothpaste for sensitive teeth.
    Buy Now »
    • Gluten Free
    • Clean Mint
    • Adult
    • Fluoride
    • Alcohol-Free
    • Whitening
    • Toothpaste
    Toothpaste

    Clean Mint

    Luminous White® Toothpaste
    Learn the ingredients in Tom's of Maine Luminous White™ Toothpaste in Clean Mint. Read ratings and reviews of our Luminous White™ Toothpaste.
    Buy Now »
    • Fluoride
    • Kids
    • Alcohol-Free
    • Silly Strawberry
    • Toothpaste
    • Anticavity
    Toothpaste

    Silly Strawberry™

    Children's Toothpaste
    Learn about the ingredients in Tom's of Maine Natural Children's Toothpaste in Silly Strawberry™. Read benefits, ratings and reviews of our natural kids' toothpaste.
    Buy Now »
    • SLS-Free
    • Kids
    • Alcohol-Free
    • Fluoride-Free
    • Mild Fruit
    • Toothpaste
    Toothpaste

    Mild Fruit

    Fluoride-Free Toddler Training Toothpaste
    Learn the ingredients in Tom's of Maine Fluoride-Free Toddler Training Toothpaste. Read reviews of our fluoride-free toothpaste for toddlers.
    Buy Now »
    • Adult
    • Sensitivity
    • Fresh Mint
    • Alcohol-Free
    • Fluoride-Free
    • Toothpaste
    Toothpaste

    Fresh Mint

    Fluoride-Free Rapid Relief Sensitive Toothpaste
    Learn the ingredients in Tom's of Maine Fluoride-Free Rapid Relief Sensitive Toothpaste. Read reviews of our toothpaste for sensitive teeth.
    Buy Now »
    • Fluoride
    • ADA
    • Alcohol-Free
    • Kids
    • Mild Mint
    • Anticavity

    Mild Mint

    Wicked Cool!™ Toothpaste
    Learn the ingredients in Tom's of Maine Wicked Cool!™ Kids Toothpaste. Read reviews of our ADA-approved, mildly flavored toothpaste for kids.
    Buy Now »
    • SLS-Free
    • Adult
    • Alcohol-Free
    • Fluoride-Free
    • Whitening
    • Peppermint
    • Toothpaste
    Toothpaste

    Peppermint

    Fluoride-Free Botanically Bright™ Toothpaste
    Learn the ingredients in Tom's of Maine Fluoride-Free Botanically Bright™ Toothpaste in Peppermint. Read reviews of SLS-free and fluoride-free toothpaste.
    Buy Now »

Explore Our Products

Caring for you and your family naturally is our passion — and we want that to come through with every Tom's product you enjoy.

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    It's important to start infant oral care early so children learn how to properly care for their teeth and choose the best, safest products for their smile.
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  • Is Natural Toothpaste as Effective as Traditional Toothpaste?

    Learn how the innovative ingredients in natural toothpaste make it as effective as traditional toothpastes and how switching to natural can benefit you.
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  • Using Natural Toothpaste during Pregnancy

    Pregnancy is a special time, and it comes with special oral care needs. With patience and good natural toothpaste, you can keep your teeth healthy.
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