We’ve always respected and welcomed our customers’ values and priorities. Tom’s of Maine product certifications reflect important choices we offer in response.
The American Dental Association’s Seal of Acceptance, first awarded in 1931, is a trusted symbol of a dental product's safety and effectiveness. In order to earn the Seal, manufacturers must submit studies that demonstrate equivalent safety and effectiveness results to those of a clinically tested product; maintain manufacturing and laboratory facilities up to established safety and purity standards; and submit ingredient lists and product information for review and approval.
In 1995, our original formula with fluoride was deemed safe and effective by the American Dental Association (ADA), becoming the first natural toothpaste to bear the ADA's Seal of Acceptance. Since then, many more of our products have earned the Seal.
The following Tom’s of Maine products have earned the ADA Seal of Acceptance:
- Antiplaque Floss
- Children's Anticavity Fluoride Rinse
- Mild Mint Wicked Cool!™ Toothpaste
- Outrageous Orange Mango™ Children's Fluoride Toothpaste
- Peppermint Baking Soda Cavity Protection Toothpaste
- Silly Strawberry™ Children's Toothpaste
- Simply White® Toothpaste
- Simply White® Toothpaste Gel
- Spearmint Cavity Protection Toothpaste
People for the Ethical Treatment of Animals (PETA) created the cruelty-free certification to help consumers identify those companies that do not test on animals or use animal ingredients. Participating companies must complete a short questionnaire and sign a statement of assurance before being approved as cruelty-free.
Tom's of Maine products have carried the kosher certification since 1990. All of our Oral Care and Bodywash products are manufactured under the supervision of the Kashruth Division of the Union of Orthodox Jewish Congregations and are certified as kosher and pareve.
Halal is an Arabic word meaning lawful or permitted. Since 2006, many products have carried the seal. Currently all Oral Care and Bodywash products carry the Halal endorsement. The Halal endorsement certifies that they are made in accordance with Islamic guidelines under the supervision of the Islamic Food and Nutrition Council of America (IFANCA).