Values and Beliefs
Why we do what we do
It's a worthwhile challenge to run a responsible business. Our Reason for Being and our Stewardship Model work together to keep us focused on what really matters – serving your personal care needs and the needs of your community.
"Every well-run business needs strategic goals - we just believe that those goals need to include things like sustainability as well as profitability. We're guided by two foundational documents: a philosophical statement, our Reason for Being, which inspires our strategy; and a practical tool, our Stewardship Model, which forms the basis for our everyday decision-making."- Tom O’Brien, Tom’s of Maine CEO
"When we first started out, this brand-new idea of natural products and sustainable companies seemed a little crazy to some. In the years since, though, more and more people have begun to believe, like we do, that nature can provide many of the health benefits we need — and that companies should minimize their environmental impact while working towards positive change in our communities. Together, we've really started to make a difference!"- Tom and Kate Chappell, co-founders
From Tom and Kate's family to yours
In 1968, Tom and Kate Chappell left Philadelphia, where Tom worked for an insurance company, and moved to rural Kennebunk, Maine. As part of their goal to simplify their lives, they sought out natural, unprocessed foods and, unadulterated products.
Unable to find natural personal care options for themselves and their children, in 1970 Tom and Kate decided to create and sell their own. They began with a $5,000 loan from a friend and the philosophy that their products would not harm the environment.
From this small start, Tom's of Maine grew and developed into a different kind of company, one based on the belief that people and nature deserve respect. Over the years our product line moved from non-phosphate laundry detergent to natural personal care products such as the first natural toothpaste (1975) and deodorant (1976).
We've grown in size and in 2006, we became part of the Colgate-Palmolive Company. But our simple, direct approach hasn't changed one bit: we listen to what our customers want (and don't want) in their products, we learn how it can be done, and we respond with effective natural, sustainable and responsible solutions.Browse Images from Early Years »
Working at Tom's of Maine
Having a strong set of company beliefs is only one aspect of what makes Tom's of Maine a special place. Just as important as what we are is who we are: the people who make up our community.
This is the kind of place where everyone knows everyone else, and people aren't afraid to be themselves. Our supportive, team-based environment encourages creative ways of doing business. Our employees embrace our values of natural, sustainable, and responsible; their everyday decisions affect how we run our business at every level.
Our dog-friendly workplace
Lori Smith introduces the loveable regulars at our offices in Kennebunk, Maine.
Tom's of Maine in the News
My name is Patti Murphy, and I am the Tom's of Maine Citizen's Advocacy Team Leader. If you are a consumer with a product, ingredient, or company question, or you just want to tell us how we're doing, we are here to help! If you are a retailer, a member of the press, interested in working for Tom's, or looking for a sponsorship or donation, you'll find more specific information below.
We love hearing from the people who use our products, and you can contact us in several ways:
Check out our Frequently Asked Questions page:
Lots of people have asked us questions over the years, and we've published the most popular questions and answers in our FAQ section. It's possible that the answer to your question is already posted in our FAQ section.
Click here to email us.
If you are a consumer with a question, please call our Citizen's Advocacy team at 1-800-FOR-TOMS (800-367-8667) toll-free in the United States and Canada.
Visit us via Social Media
Send us a letter:
Tom's of Maine
Consumer Dialogue Department
302 Lafayette Center
Kennebunk, ME 04043
If you're in the UK:
Tom's of Maine, Ltd.
PO Box 1873
Retailers and wholesale distributors
Questions from retailers about existing orders may be e-mailed to email@example.com, or call us at 1-800-985-3874.
If you work in a health food store and want to open a retail account or place an order, please call our broker partner Acosta Natural/Specialty Sales at 973-804-6200 ext.6216. You can also fax your order to 1-888-338-4782.
If you have more general ingredient or packaging questions, feel free to contact our Citizens’ Advocacy Team at 1-800 FOR TOMS (367 8667)
If you are a member of the media, please visit our Newsroom.
If you are interested in working for Tom's of Maine, please visit our Careers page.
Sponsorships and product donations:
In our eyes, spreading goodness is always worth while and we appreciate your interest in reaching out to TOMS for your events and programs. However, we are not accepting any sponsorship requests at this time. We invite non-profits to apply for our 50 States for Good (hyperlink)and to follow us on Facebook to keep updated on new programs and goodness initiatives.
To reach our headquarters, please dial 1-800-985-1188 for a company directory.