At Tom’s of Maine we believe that our children will be the generation that will create a healthy, thriving future for our planet. But this change will only come to life tomorrow by instilling our children with a connection to the planet today. That’s why we created Get Into Nature: a new initiative to get 150,000 kids to go outside and get into nature so they can become champions of the environment.

Rosario Dawson

Tom’s of Maine launches Get Into Nature with activist and actress, Rosario Dawson to reinvigorate kids’ connection to the great outdoors – and build the next generation of environmental champions.

So, what’s “Get Into Nature?”

Tom’s of Maine has always been all about nature. It’s our inspiration, our commitment and our passion that drives everything we create and do. The “Get Into Nature” program is a way for us to spark a deep, lasting connection between kids and the planet by teaching younger generations to care for and create a more sustainable world. This three-year, $3 million commitment will connect 150,000 children who live in underrepresented communities across the country to get outside and into nature.

Talk won’t get us there: only thoughtful, meaningful action will. We have challenged ourselves! We’re here to solve some of those unsolvable problems, create change and make a positive impact.

We’ve got an amazing team behind it

There are some major changemakers teaming up with us for “Get Into Nature.” Helping us navigate and reach the kids who need it most is The National Recreation Foundation (NRF). NRF is an effective and forward-thinking non-profit dedicated to making nature available, equitable and fun for all kids, no matter where they come from.

And we’re proud to say Actress Rosario Dawson, a longstanding environmental activist and long-time friend of Tom’s, will be getting the word out there and using her voice and platform for doing good. Check out #GetIntoNature to read more!

How will it work?

Starting this fall we’re jumping into action: Grassroots community youth organizations will get immediate funding and resources. Programs like Denver Youth Naturally, which helps kids from underserved communities get into nature are already partnered up to receive transformational grants. These grants will forever change outdoor programming, and increase access to nature for millions of children (many of whom otherwise wouldn’t have access) over time.

Want to help?

Great! Thank you! All you have to do is go outside – whether it’s on a picnic or a hike, or bird watching or looking for bugs – and encourage people of all ages and backgrounds to GET INTO NATURE! Trust us, this simple change will make a huge difference to them and to the planet.

Show us how you #GetIntoNature by tagging @Toms_of_Maine on Instagram or @TomsofMaine on TikTok in your outdoor adventures, or your other favorite social media platforms. We’ll repost our favorites on the Tom’s of Maine account.