We believe nature should be accessible to all people, but the reality is that for many, easy access to the outdoors is not within reach due to barriers such as physical access to outdoor spaces, transportation, time, and resources. Get Into Nature is Tom’s of Maine’s three-year, $3 million initiative launched in 2021, rooted in funding outdoor recreation to give young people from underrepresented communities access to fun and meaningful experiences in the outdoors. We’re collaborating with the National Recreation Foundation (NRF), an organization with expertise in making nature more accessible, equitable, and fun for all kids. With financial support from Tom’s, NRF supports many amazing youth-serving non-profits across the United States doing impactful work. We are proud that 80% of Get into Nature funding in 2022 went to Black, Indigenous, and people of color (BIPOC) led organizations.
Exploring and experiencing nature is a crucial part of overall health and wellness, but it’s also much more. Nature is a way to build community and pass along traditions. Nature can also spark a lasting connection between children and the planet through education initiatives. Get Into Nature hopes to inspire more active, sustainable and healthy lifestyles.