TOM'S OF MAINE CREATES GOODNESS REPORT TO SHARE ITS APPROACH TO PRODUCTS, PLANET AND COMMUNITY

Kennebunk, Maine – March 06, 2013 

Online Hub Invites the Public to Explore Progress, Challenges and Goals

KENNEBUNK, ME, March 6, 2013 - Ever wonder how products you use are made or if a company’s business practices align with your values? The Tom’s of Maine Goodness Report is a new format for sharing the story behind the company and a way for people to learn about the company’s relationship with ingredients, packaging, waste, water, energy and community. With the launch of its innovative Goodness Report, Tom’s of Maine is making it easier for people to learn about the way it does business, its goals and its progress against those goals.

"Our company has been dedicated to human, healthy and environmental goodness since we were founded 43 years ago, " said Tom O’Brien, CEO. "This report is one way we’re trying to increase awareness around what we do, and it’s an invitation for others to tell us which key goodness area we should focus on most to make a lasting, positive impact. "

"For many years we’ve had information about our products, sustainable business practices and values on our packaging and website. We’re learning that consumers want even more information, " said O’Brien. "The Goodness Report is a new way to tell the Tom’s of Maine story and its values-based business practices, but with more examples and detail than we’ve had in the past. We’re challenging ourselves to take on greater accountability with goal–setting and plans to address obstacles that get in our way. "

The Tom’s of Maine Goodness Report features benchmarking completed in 2011, an update on projects supported in recent years, and a goals tracker for 2015 and beyond. The Report also invites consumers to prioritize which goodness area matters most to them. The company will take the public’s top pick and increase focus in this area.

About Tom's of Maine

Tom’s of Maine is a leading manufacturer of natural and environmentally–friendly products, including natural toothpaste, alcohol–free mouthwash, natural dental floss, natural deodorant and antiperspirant and natural bar soap. Founded in 1970 in Kennebunk, Maine, the company is inspired by and committed to sustainable business practices as well as supporting people and communities. Each year, Tom’s of Maine gives 10% of its profits back to organizations that support human, healthy and environmental goodness and encourages employees to use 5% (12 days) of employee time to volunteer. Tom’s of Maine products are vegan, Kosher, Halal–certified and all packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine. Our products are also available at http://www.tomsofmainestore.com

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at sdewhirst@tomsofmaine.com. She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.