The Tom's of Maine $20,000 Toothpaste Tube

Kennebunk, Maine – August 07, 2015 

Annual 50 States for Good Program Encourages the Public to Give Back

KENNEBUNK, Maine – August 5, 2015 – What cause in your community would benefit from $20,000? Now through Aug. 26, Tom’s of Maine invites consumers to check their toothpaste tubes and enter their toothpaste UPC codes for a chance to give $20,000 to a cause they care about.

Tom's of Maine, a leader in natural oral and personal care, hopes this simple step will make it easier than ever to get involved in its annual 50 States for Good community giving program, which supports grassroots nonprofit organizations. As part of its annual program, Tom’s of Maine will donate more than $1 million to local community groups this year in addition to the $20,000 toothpaste tube winner. The public can visit to see if their tube will let them surprise a nonprofit with funding or to enter without a purchase.

All Tom's of Maine natural toothpastes are eligible, including favorites such as Whole Care Peppermint, Silly Strawberry and Botanically Bright. No purchase is necessary and any legal U.S. resident 18 years or older can enter through Aug. 26. Tom's of Maine natural toothpaste is made with no artificial sweeteners, colors or flavors and no animal testing.

"We wanted to give our loyal users and new fans a fun way to do some good and to join us in giving back," said Susan Dewhirst, goodness programs manager at Tom's of Maine. "We give 10 percent of our profits back to the community every day, all year long, so everyone who buys our products is helping to create a ripple effect of community support."

The 50 States for Good program benefits nonprofits in every state and Washington, D.C. Go to to learn more and for complete terms and conditions.

To date, the Tom's of Maine 50 States for Good program has funded more than 100 grassroots nonprofits across the country with more than $1.1 million.

About Tom's of Maine

Tom's of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant, bar soap and body wash. The company has a long-standing commitment to supporting people, communities and the living planet. For over 42 years, TOMs has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. Tom’s of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine enjoys partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at or at


If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.