Tom’s of Maine announces 100% happiness or your money back

Take the Natural Challenge™ if you don’t enjoy our effective natural products, you’ll get a full refund

Kennebunk, Maine – September 30, 2008 

During the month of October Tom’s of Maine is asking consumers to join them in the Natural Challenge.™ This national program has been created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because they’re not sure they’ll work as well as conventional brands. Tom’s is so certain about the efficacy of our products that we guarantee you’ll love us once you give us a try!

Taking the Tom’s Natural Challenge™ is simple and risk-free. Consumers can find Natural Challenge™ special displays at participating retailers across the U.S. These displays will contain a variety of Tom’s effective, natural personal care products and a coupon good for $1 off. If consumers are not 100% satisfied with their Tom’s experience, they can return the product for a full refund.

The number of consumers interested in natural personal products is growing rapidly, fueled primarily by shoppers making purchases based on their health and wellness values. This large and growing segment of the population is 57 million strong. Tom’s of Maine’s savvy, passionate, environmentally aware consumers have been seeking and getting 100% happiness for almost 40 years. Find out why these consumers are loyal to the Tom’s brand—try us yourself and let us know what you think.

About Tom's of Maine
Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products—toothpaste, mouthwash, floss, deodorant, and soap—do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals.

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.