Tom’s of Maine Announces New Patent-Pending Sensitive Care Deodorant

Two New Scents Especially Formulated for Sensitive Skin—Patent-Pending, Dermatologist-Tested


Kennebunk, Maine – July 25, 2008 

Tom’s of Maine, the #1 natural deodorant brand, announced its new line of Sensitive Care Aluminum-Free Deodorants. The patent-pending Sensitive Deodorant is now available in three scents: Bay-Lime, Cucumber-Grapefruit and Fragrance-Free.

Keeping with its long history and commitment to sustainable business practices, Tom’s is using an innovative, environmentally friendly, and gentle method called supercritical extraction to draw out the most effective elements from hops, which inhibit the growth of odor-causing bacteria and prevent odor naturally and effectively. The chamomile is extracted in a similar way and is used to soothe sensitive skin. Supercritical extraction does not generate chemical waste!

The new products are dermatologist-tested for sensitive skin and proven to be safe and gentle; they’re aluminum-free and as with all Tom’s of Maine products no animal products or animal testing is used. The deodorants are Kosher and Halal certified.

Tom’s Natural Sensitive Care Deodorant is available in stores across the country and online.

About Tom's of Maine
Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products—toothpaste, mouthwash, floss, deodorant, and soap—do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals.

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.