Kennebunk, Maine – July 31, 2012
Natural Ginger Root Oil and Pure Peppermint Create Unique Flavor Combination
KENNEBUNK, Maine – July 31, 2012 – Due to numerous shopper requests for the return of its one-of-a-kind Propolis & Myrrh Gingermint Baking Soda toothpaste, Tom's of Maine announced today the favorite flavor of many loyal fans is back. First introduced in 1998, this much sought-after toothpaste has a perfectly balanced blend of exotic fresh ginger root oil layered with traditional baking soda and cooling pure peppermint with extracts of stevia for sweetness. The only natural ginger, baking soda and peppermint-flavored toothpaste available, Propolis & Myrrh Gingermint Baking Soda is available at health and specialty retailers nationwide and at tomsofmainestore.com.
"Listening to the needs and desires of our customers is at the core of how we do business," said Matt Smith, senior brand manager, oral care at Tom's of Maine. "We're confident that new and loyal Gingermint Baking Soda users will be thrilled that we're bringing back this refreshing flavor experience."
Tom's of Maine Propolis & Myrrh Gingermint Baking Soda toothpaste was originally conceived by company co-founder Kate Chappell. The fluoride-free toothpaste gained popularity for its fresh flavor combination and use of botanicals propolis and myrrh, which leave your mouth feeling refreshed and clean. Tom's of Maine has a long history of innovation in the use of botanicals in natural personal care. It was the first natural toothpaste manufacturer to include fresh ginger in a toothpaste and was recently awarded the Herbal Industry Leader Award from The American Herbal Products Association.
Like all Tom's of Maine toothpastes, Propolis & Myrrh Gingermint Baking Soda helps prevent plaque build-up with regular brushing and contains no artificial chemicals or flavors, no preservatives or synthetic additives and no animal testing or animal ingredients.
About Tom's of Maine
Tom's of Maine is a leading natural products company focused on oral and personal care. TOMs sells high quality toothpaste, mouthwash, dental floss, deodorant, bar soap, and body wash products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 40 years, Tom's of Maine has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and encouraging employees to use 5% (12 days) of employee time to volunteer. Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Tom's of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.
If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at email@example.com. She can also be reached by phone at 207-467-2406.
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