Tom’s of Maine Introduces 24-Hour Long-Lasting Deodorant With Innovative Formula and Recyclable Packaging

Good for you, good for the planet

Kennebunk, Maine – July 29, 2009

KENNEBUNK, Maine, July 29, 2009 – This summer Tom’s of Maine is offering consumers a fresh way to take care of themselves and the planet with the launch of its new 24-hour, long-lasting deodorant. An example of sustainable innovation, this introduction combines a natural, vegetable-based formula, never tested on animals, that is clinically proven to inhibit odor-causing bacteria and environmentally sensitive packaging made from single-source plastic so you can recycle from canister to cap.

The 100% natural deodorant stick, made entirely from renewable ingredients, utilizes vegetable-derived propanediol as an equally effective alternative to a propylene-glycol (PG) deodorant base. Free of aluminum, parabens and PG, the deodorant also contains no artificial ingredients.

In addition, consumers can feel good about what happens to the product after they use it. The packaging is fully recyclable and made from at least 40% recycled content to help take plastic out of the public waste stream.

“For us, sustainable product development is a never-ending journey,” said Fiona Russell, Tom’s of Maine’s Deodorant Category Manager. “It’s rooted in working together and listening to our consumers, and a deep desire to create products that are good for people, communities and the planet. Every day, we strive to improve upon our stewardship model and offering a PG-free deodorant that actually works advances that commitment.”

Tom’s of Maine’s deodorant provides odor protection through the antimicrobial action of the botanical ingredient hops (Humulus lupulus) and zinc ricinoleate. The zinc source is from zinc oxide and ricinoleic acid is from castor seed oil, together they help absorb and neutralize odor.

The new Tom’s of Maine 24-Hour Long Lasting Deodorant is available in both Mountain Spring and Beautiful Earth natural fragrances and will be in stores nationwide in August. Beautiful Earth also contains Vitamin E and organic aloe vera to condition and soothe skin.

About Tom's of Maine 
Tom’s of Maine is a leader in natural personal care with a longstanding commitment to putting good, socially responsible business practices first. For almost 40 years, the company has donated 10% of its profits back to the community and it encourages employees to volunteer by giving 5% paid time off. Each day, Tom’s of Maine employees contribute to high sustainability standards and their ideas from wind power to recycled and recyclable packaging are critical to the company’s sensitive way of doing business. Tom’s of Maine enjoys partnering with its consumers, vendors and many community organizations to support lasting, positive change that is good for the earth and us all. Right now, Tom’s of Maine is looking to reward organizations making a difference in their community by asking the public to help direct funding to the grassroots projects they care about most.

Note: High Resolution Photos of Tom's of Maine New 24-Hour Long-Lasting Deodorant can be downloaded here.

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.