Tom’s of maine introduces its first, new men’s deodorant line

Kennebunk, Maine – April 16, 2012

KENNEBUNK, Maine, April 13, 2012 – For the first time, Tom’s of Maine, the leading natural deodorant brand, is introducing a new line of long-lasting men’s deodorants for the guy who cares as much about what he puts on his body as what he puts in it.

Free from artificial preservatives including parabens and synthetic fragrance, Tom’s of Maine new men’s deodorants are specially formulated to provide 24 hour odor protection with a wide stick application. The natural, vegetable-based formula is clinically proven to help inhibit and neutralize odor through the antimicrobial action of hops and zinc ricinoleate. Natural masculine fragrances provide a pleasant scent while organic aloe vera juice offers a soothing feel. Men will feel good about recycling the package after they use it since all Tom’s of Maine deodorant cans are recyclable from canister to cap through the Preserve Gimme 5 program or local recycling programs accepting #5 plastics.

"It used to be that natural personal care options were pretty limited for guys and we’ve been working to change that," said Peter Bright, marketing director at Tom’s of Maine. "We’ve listened to what men want and need in a natural deodorant and our new men’s line works hard while you play hard."

Tom’s of Maine has over 40 years of experience making natural personal care products. Like all of its products, the new men’s deodorant line contains no animal ingredients and is never tested on animals. In addition, Tom’s of Maine gives 10 percent of its profits from deodorant and all of its products back to the community.

Tom’s of Maine Clean Confidence and Mountain Spring deodorants are available nationwide at a suggested retail price of $4.99 for 2.25 oz.

About Tom's of Maine 
Tom's of Maine is a leading natural products company focused on oral and personal care. TOMs sells high quality toothpaste, mouthwash, dental floss, deodorant, bar soap, and body wash products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 40 years, Tom's of Maine has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and encouraging employees to use 5% (12 days) of employee time to volunteer. Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Tom's of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at or at

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

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