Tom's of Maine Launches New Naturally Dry Antiperspirant Line

Kennebunk, Maine – February 03, 2012


KENNEBUNK, Maine, Feburary 3, 2012 — For many women, finding an antiperspirant that works is a challenge. Finding an antiperspirant stick with naturally derived ingredients that works has been impossible until now. Tom's of Maine announced today its new Naturally Dry antiperspirant line, clinically proven to keep you fresh and dry all day long. Naturally Dry is the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources and without artificial fragrances, preservatives and silicones found in many conventional brands.

Tom's of Maine new Naturally Dry performs to the same Food and Drug Administration (FDA) standards for wetness protection required for all underarm antiperspirant products. This 24 hour odor protection formula also contains olive leaf extract and natural fragrance. Naturally Dry antiperspirant is available in both Unscented and Natural Powder scent and is 100% recyclable from canister to cap, through the Gimme 5 recycling program.

"Feeling fresh and dry is critical to our sense of confidence every day so we spent years developing a formula that delivers the same wetness protection as conventional brands but made entirely of ingredients derived from plants and mineral sources," said Peter Bright, marketing director at Tom's of Maine. "Some antiperspirants may feature only one or two natural ingredients so it’s important to read the label. After years of development and testing, we feel women can finally make a change for good with Naturally Dry antiperspirant."

Tom's of Maine has over 40 years of experience making natural personal care products and is the leading natural deodorant brand. New Naturally Dry antiperspirant, like all Tom's of Maine products, contains no animal ingredients and is not tested on animals. In addition, Tom's of Maine gives 10 percent of its profits from all of its products to charitable organizations that support human and environmental goodness.

Tom's of Maine Naturally Dry antiperspirant is available nationwide starting in February 2012 at a suggested retail price of $4.79 for 2.25 oz and will be available in Unscented and Natural Powder scent.

About Tom's of Maine
Tom's of Maine is a leading natural products company focused on oral and personal care. TOMs sells high quality toothpaste, mouthwash, dental floss, deodorant, bar soap, and body wash products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 40 years, Tom's of Maine has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to the community and encouraging employees to use 5% (12 days) of employee time to volunteer. Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Tom's of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at or at

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

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