Tom's of Maine Natural Baby Sunscreen Rated a Top Pick by Environmental Working Group (EWG)

Kennebunk, Maine – August 11, 2007

Tom's of Maine Natural Baby Sunscreen Rated a Top Pick by Environmental Working Group (EWG)

KENNEBUNK, Maine, August 11, 2017 — In its recently released 2017 Guide to Sunscreens, the Environmental Working Group (EWG) has named Tom’s of Maine Natural Baby Sunscreen among the best-rated options for use on babies and kids. The sunscreen is part of the Tom's of Maine baby care portfolio created with effective, purposeful formulas and a "fewest ingredients possible" approach.

The 11th annual EWG Sunscreen Guide reviewed nearly 1,500 products. Tom's of Maine Baby Sunscreen offers parents a natural, pediatrician-tested alternative for protecting baby's skin. It uses only five ingredients in total, including broad spectrum SPF 30 through zinc oxide, to ensure baby has safe and effective protection against those warm summer rays. The sunscreen is also non-nano and water resistant up to 80 minutes.

A pioneer in natural personal care for 47 years, Tom's of Maine believes what's inside a product matters and formulated its hypoallergenic baby products with input from parents. The formulas focus on gentle ingredients and use no phthalates, parabens, phenoxyethanol or artificial ingredients.

"Having a baby really inspires many new parents to take their healthy lifestyle to a new level," said Liz Eddy, brand manager at Tom's of Maine and mom of two. "Parents can be overwhelmed with the options for baby skin care, which makes it so important to know what's inside. In some cases, our baby products have far fewer ingredients than many other brands."

Tom's of Maine Natural Baby Sunscreen is available at online retailers including and Product packaging is recyclable through the Tom's of Maine TerraCycle Recycling Program, which collects oral and personal care product packaging and recycles it into useful products like picnic tables and park benches to prevent waste from reaching landfills.

Tom's of Maine gives 10% of profits back to helping communities, including nonprofits dedicated to helping people and the planet.

About Tom's of Maine

Tom's of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant, bar soap and body wash. The company has a long-standing commitment to supporting people, communities and the living planet. For 47 years, Tom's of Maine has supported hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support nature and healthy families, and by encouraging employees to use 5% (12 days) of employee time to volunteer. Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine values partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at or at

About the Environmental Working Group

The Environmental Working Group (EWG) is a nonprofit, nonpartisan organization dedicated to protecting human health and the environment. Its mission is to empower people to live healthier lives in a healthier environment. Learn more at




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