Tom's of Maine Debuts “Silly Brushing Song (Brush ‘Em Up)” with Acclaimed Children’s Musician Laurie Berkner

Kennebunk, Maine – October 25, 2016

Tom’s of Maine Debuts “Silly Brushing Song (Brush ‘Em Up)” with Acclaimed Children’s Musician Laurie Berkner

New Berkner Song and Music Video Encourage a Healthy Brushing Routine for Kids

KENNEBUNK, Maine – October 25, 2016 Getting little ones to brush their teeth can be a trying task. Tom’s of Maine, maker of the No. 1 natural children’s toothpaste, is helping kids develop good brushing habits by bringing a new beat to the bathroom sink! The new “Silly Brushing Song (Brush ‘Em Up)” by legendary children’s singer and songwriter, Laurie Berkner, helps promote a healthy routine for families

Berkner and Tom’s of Maine collaborated on the song as a way to help encourage kids to brush their teeth for a full two minutes, twice daily as recommended by the American Dental Association. “Silly Brushing Song” engages kids by fusing an easy-to-learn, upbeat tune with interactive, educational reminders on the basics of brushing.

“There is simply no one better than Laurie Berkner to help make tooth brushing fun for kids,” said Lindsay McPherson, Senior Brand Manager at Tom’s of Maine. “We wanted to partner with her to help reinforce the importance of brushing for a full two minutes and to be part of helping parents establish naturally healthy habits that can last a lifetime.”

“As a mom, I always want to set an example of healthy routines so this project appealed to me,” said Berkner, who recently released her newest album, “Superhero.” “I’ve seen how powerful music can be as a way to inspire children. I hope this song helps kids stick with brushing a little bit longer because we’re taking an everyday routine and making it fun.”

The music video includes a longtime Tom’s of Maine favorite, Silly Strawberry natural children’s toothpaste alongside the new Tom’s of Maine Children’s Toothbrush. Tom’s of Maine Silly Strawberry – specially formulated for kids ages 2 to 6 – is made with natural, great-tasting ingredients including real strawberry and other natural flavors. Silly Strawberry comes in both fluoride and fluoride-free options and contains no artificial flavors, dyes or sweeteners. The complete Tom’s of Maine oral care portfolio for children also includes a fluoride-free Toddler Training Toothpaste for ages 3 to 24 months, and Wicked Cool! Toothpaste, also available in fluoride and fluoride-free options, created for children ages 8 and up.

Tom's of Maine donates 10% of profits back to helping people and the planet, including a new Green Your School partnership with that gives $1 million directly to classrooms so students can learn about the world around them.


About Tom's of Maine

Tom's of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant, bar soap and body wash. The company has a long-standing commitment to supporting people, communities and the living planet. For 45 years, Tom’s of Maine has supported hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. Tom’s of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine enjoys partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at or at

About Laurie Berkner

Recognized as "the queen of children's music," Laurie Berkner is a singer, songwriter, lyricist, author, and founder of Two Tomatoes Records.  She has released eleven best-selling, award-winning albums, was the first recording artist ever to perform in music videos on Nick Jr., and appeared regularly on the network’s Jack’s Big Music Show. Her debut DVD, which went quadruple platinum, was the first-ever indie children’s music DVD to enter Billboard’s Top Music Video chart at #1.  Laurie's music has graced the short-form animated series Sing It, Laurie! on 24-hour preschool television channel Sprout, and she has been a frequent  guest on Sprout's Sunny Side Up morning show.  Venturing into the theater world, Laurie has written music and lyrics for two Off-Broadway children’s musicals.  A project close to her heart has been designing the curriculum and training teachers for Laurie Berkner's The Music in Me, an early childhood music program based on Laurie Berkner's music and classroom philosophy.  What sets Laurie apart? Her music speaks to kids without talking down to them, charming youngsters without boring grownups. Visit Laurie online at or at




If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

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