Tom's of Maine to Host National Story Hour with Olympian Kristi Yamaguchi and Her New Children's Book

Kennebunk, Maine – March 07, 2012

Free Anticavity Silly Strawberry Toothpaste Samples and Book Giveaway During Live Event

KENNEBUNK, Maine, March 6, 2012— As nature begins to bloom this spring, Tom's of Maine is inviting parents to think about what's in their children's toothpaste and to enjoy a natural bedtime routine. On March 14 at 7:30 p.m. EST, families can join the Tom's of Maine Silly Strawberry Story Hour on Facebook for a reading of the new children's book It's A Big World, Little Pig by author and Olympic gold medalist Kristi Yamaguchi.

Tom's of Maine Anticavity Silly Strawberry toothpaste is the first and only natural kids' toothpaste to earn the American Dental Association's Seal of Acceptance for cavity prevention. Free Anticavity Silly Strawberry samples will be provided during the live story hour while supplies last. Additionally, the first 50 people to respond to the offer will receive a copy of Kristi's new book. To receive a free sample or the book, parents will be provided an email address during the story hour.

"As the daughter of a dentist, I grew up in a household that put a major emphasis on the impact of a beautiful, natural smile," said Kristi Yamaguchi. "The theme of my new book is about how smiles make everyone feel happy and are universal around the world. I love to read aloud to my two daughters, so I’m excited to share the story with families across the country."

"After a lively day, bedtime rituals can be comforting and meaningful for kids," said Susan Dewhirst, PR and Goodness manager at Tom's of Maine. "We hope the story hour adds some natural fun, and we encourage families to swap sparkles for the taste of real strawberries when they brush. It can be rewarding to try new things as children grow and develop healthy habits."

With no artificial dyes or sweeteners, Tom's of Maine Silly Strawberry Toothpaste has real strawberry flavor derived from strawberry extract and other natural extracts. It's perfectly paired with a good book before bedtime. Available in Fluoride and Fluoride-Free varieties, Tom's of Maine Silly Strawberry toothpaste can be found at or in the children's toothpaste section at retailers nationwide. The suggested retail price is $3.79. As with all of its products, Tom's of Maine donates 10% of its profits back to the community.

About Tom's of Maine
Tom's of Maine is a leading natural products company focused on oral and personal care. TOMs sells high quality toothpaste, mouthwash, dental floss, deodorant, bar soap, and body wash products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 40 years, Tom's of Maine has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to the community and encouraging employees to use 5% (12 days) of employee time to volunteer. Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Tom's of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at or at

If you need any additional information about Tom's of Maine, please contact Susan Dewhirst, Media and Public Relations Leader. The best way to reach Susan is by email at She can also be reached by phone at 207-467-2406.

For all other questions comments, please contact our Consumer Dialogue Department by email or at 800-367-8667.