What is it?
Charcoal powder is made from burning organic material such as wood, peat, bamboo or coconut husk, and then treating the resultant carbon with steam or oxygen. “Activated” charcoal simply means that the charcoal has been treated to increase its surface area.
What does it do?
Charcoal Powder (activated charcoal) is typically used in industry to remove unwanted substances. For instance it is most commonly used in water treatment systems where it is used to remove unwanted compounds from water. Activated charcoal has also been used in many cosmetic treatments where it is used to exfoliate or purify the skin. Additionally, it has been used in tooth cleaning since the Roman times.
In our toothpaste it has been shown to provide a unique gentleness benefit to our whitening formula. The addition the charcoal powder (activated charcoal) that we use allows our whitening formula to maintain the cleaning and whitening benefit, but it makes the formula less abrasive and more gentle overall.
How is it made?
The charcoal powder we use in our toothpaste is derived from responsibly sourced peat. The peat is burned in controlled kilns, then steam activated, purified and milled before being used in our products.
What are the alternatives?
We have found this gentleness benefit to be unique to this ingredient in our formula. There are certainly other gentle whitening toothpastes on the market.
Is this the right option for me?
Tom's of Maine recognizes that no two people are alike, and even with naturally derived ingredients, some individuals may develop an allergic reaction that is unique to them. As with any product, be sure to discontinue use if you experience discomfort or other indications that the product may not be appropriate for your individual body chemistry.