
Some switched for the ingredients and some for their family. Check out their stories, and then share your own.

Chelsea switched because of her pregnancy
When you’re a mom to be, you make decisions for two. Chelsea wanted to ensure she made healthy lifestyle choices every day – right down to her toothpaste.

Jasmine switched to avoid artificial sweeteners
After having issues with her artificial coffee sweeteners, Jasmine began to realize the difference that every ingredient can make.

Jesse switched for the sake of her kids
When her son’s baby tooth fell out, Jesse realized that it was time to start making more permanent decisions about the products she buys.